The demographic landscape of California is dramatically shifting. Nearly one out of two
people in Southern California now identify themselves as Latino, a figure that is expected
to continue to increase. The buying power of this group has been growing even faster – the
income of the community has doubled since 1990 and now accounts for a third of all dollars
earned in Los Angeles County. The second- and third-generation Latinos represent the future
of the State, and in order to succeed in this dynamic landscape, local businesses must adapt
to these changing realities.
The September quarterly Conference will examine this topic through both theory and
experience. UCLA Anderson Forecast’s expert forecasting team lays the foundation for the
conference with the September 2005 Economic Outlook for the nation, state, and region.
Industry experts will bring their perspectives from the field. This series of forecasts
and discussion panels will provide the audience the objective information needed to make
solid business decisions.
