The Hispanic Impact on the California Economy
  Korn Convocation Hall - UCLA Anderson School of Management (map)
Wednesday, September 28, 2005
7:00am - 12:05pm
  Cost of the Event
  Conference Fee: $350
  The demographic landscape of California is dramatically shifting. Nearly one out of two people in Southern California now identify themselves as Latino, a figure that is expected to continue to increase. The buying power of this group has been growing even faster – the income of the community has doubled since 1990 and now accounts for a third of all dollars earned in Los Angeles County. The second- and third-generation Latinos represent the future of the State, and in order to succeed in this dynamic landscape, local businesses must adapt to these changing realities.

The September quarterly Conference will examine this topic through both theory and experience. UCLA Anderson Forecast’s expert forecasting team lays the foundation for the conference with the September 2005 Economic Outlook for the nation, state, and region. Industry experts will bring their perspectives from the field. This series of forecasts and discussion panels will provide the audience the objective information needed to make solid business decisions.
Welcome & Thanks
I. The Economic Forecast for the Nation, State and Region
  > Outlook for the Nation, State and Regional Economies
  > A long run view at the growth of the Latino Market in California
  Edward Leamer, Director, UCLA Anderson Forecast
  Michael Bazdarich, Senior Economist, UCLA Anderson Forecast
  Christopher Thornberg, Senior Economist, UCLA Anderson Forecast
  Ryan Ratcliff, Economist, UCLA Anderson Forecast
How Latino birth rates and immigration are changing the demographic profile of the state
  David Hayes-Bautista, Professor of Medicine, Director of the Center for the Study of Latino Health and Culture, UCLA
II. Keynote Address - Hispanization of the United States
  David Kostin, Chief Sector Strategist, Goldman Sachs
III. Discussion 1 - Critical Mass: Why the Latino Market Should Be Drawing Your Attention
  > Growth in Los Angeles: A Look at the numbers
  > Navigating the Latino consumer Market: What works? What doesn't?
  Bob Jimenez (moderator), Educator, & Media Consultant Icon Imaging Public Relations
  Raul Garza, former National Director, Diversity Communications, Hill & Knowlton
  Vincent Liuzzi, Regional President, Wells Fargo
  Monica Lozano, Publisher, La Opinion
IV. Discussion 2 - Overcoming Obstacles: What Will Allow Latino Businesses to Prosper?
  > Capital access for local emerging markets
  > Growing Latino Entrepreneurs
  Alberto Alvarado, Director, Small Business Association
  Roberto Barragan, President, Valley Economic Development Corp.
  Ruben Beltran, Consul General de Mexico
  11:35am - 12:05pm
Address from the Chancellor and Mayor
  Albert Carnesale, Chancellor, UCLA
  Antonio Villaraigosa, Mayor, City of Los Angeles
  Conference Sponsors
Cal National Bank InterBusiness Bank Wells Fargo Bank
  Media Sponsors
La Opinion Univision
  Check back again for program updates.
  For more information regarding this event please contact us at:
  (310) 825-1623
Last updated: September 16, 2005